{"id":18462,"date":"2018-12-24T17:00:16","date_gmt":"2018-12-24T16:00:16","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=18462"},"modified":"2025-12-13T23:21:51","modified_gmt":"2025-12-13T22:21:51","slug":"non-le-football-se-court-pas-a-sa-perte","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/de\/sport\/non-le-football-se-court-pas-a-sa-perte\/","title":{"rendered":"Nein, der Fu\u00dfball l\u00e4uft nicht seinem Untergang entgegen"},"content":{"rendered":"

Les lundis de l'actualit\u00e9 - Nicolas Jutzet<\/em><\/p>\n\n\n\n

In der Vorweihnachtszeit freuen sich Fu\u00dfballfans auf das traditionelle Boxing Day<\/em>. Denn im Gegensatz zu den meisten anderen gro\u00dfen Ligen steht in England der K\u00f6nigssport nicht still. Diese Phase geht einer anderen, f\u00fcr die verschiedenen Vereine wichtigen Zeit voraus, n\u00e4mlich der Winterpause, die Anfang Januar beginnt. In dieser Zeit k\u00f6nnen die Mannschaften eine L\u00fccke schlie\u00dfen, sich verst\u00e4rken oder auch einen Spieler loswerden, der in der ersten H\u00e4lfte der Meisterschaft entt\u00e4uscht hat. Diese Anpassungen werden in den meisten F\u00e4llen mit Millionenbetr\u00e4gen vorgenommen. In der Mainstream-Presse hat sich ein Trend etabliert, der Fu\u00dfball steht vor einer Inflation der ausgegebenen Summen und droht zu platzen, wie eine Blase, die alles mit sich rei\u00dft. Der Gr\u00f6\u00dfenwahn. In seinem neuesten Buch geht Bastien Drut, Stratege bei CPR Asset Management, auf die verschiedenen Bedenken ein, die mit diesen gigantischen Ausgaben und anderen Aff\u00e4ren im Zusammenhang mit dem Fu\u00dfball verbunden sind.
<\/p>\n\n\n\n\n\n\n\n

La bulle du football professionnel, vraiment?<\/strong>
<\/h3>\n\n\n\n

Les sommes li\u00e9es au monde du football, que ce soit le salaire de certaines Stars<\/em> ou simplement ce que d\u00e9pensent les \u00e9quipes pour attirer le champion de son voisin font planer une impression g\u00e9n\u00e9rale: l\u2019argent coule \u00e0 flots. Toujours plus. Gardons-nous de tirer des conclusions h\u00e2tives, analysons les chiffres. Selon les standards du milieu, pour les salaires, un ratio salaires sur recettes inf\u00e9rieur \u00e0 70% permet d\u2019\u00e9viter les d\u00e9parts budg\u00e9taires et les d\u00e9ficits<\/em>. Dans les cinq principaux championnats (Allemagne, Angleterre, Espagne, France et Italie), cette limite est respect\u00e9e lors des derni\u00e8res saisons. Impossible donc de pr\u00e9tendre que les joueurs gagnent trop. Mais peut-\u00eatre que la bulle se concentre sur le prix des mutations entre clubs? Ici aussi, l\u2019analyse d\u00e9montre que la tendance \u00e0 la hausse s\u2019explique avant tout par une augmentation continue des recettes. Gr\u00e2ce \u00e0 la prise au s\u00e9rieux d\u2019une alerte au d\u00e9but des ann\u00e9es 2000, les f\u00e9d\u00e9rations ont adapt\u00e9 leur mod\u00e8le en for\u00e7ant les clubs \u00e0 se responsabiliser, \u00e9vitant ainsi une explosion du secteur. Aid\u00e9es par l\u2019UEFA et son fair-play<\/em> financier, elles sont parvenues \u00e0 imposer un contr\u00f4le des finances et donc des d\u00e9ficits durable.
<\/p>\n\n\n\n

\u00abEn clair, m\u00eame si les montants ont beaucoup augment\u00e9, les clubs engagent des d\u00e9penses en transfert raisonnables par rapport \u00e0 leurs recettes. Les clubs d\u00e9pensent \u00e0 peu pr\u00e8s que ce qu\u2019ils gagnent, un \u00e9ventuel effondrement du football europ\u00e9en ne pourrait donc provenir que d\u2019un effondrement des recettes des clubs.\u00bb <\/em>Bastien Drut (Mercato:<\/em> L’\u00e9conomie du football au XXI<\/em>.<\/em><\/sup>Jahrhundert<\/em>)
<\/p>\n\n\n\n

Quid des recettes?<\/strong><\/h3>\n\n\n\n

Ces derni\u00e8res ann\u00e9es deux sources expliquent principalement l\u2019explosion des recettes. L\u2019augmentation continue des droits TV et l\u2019internationalisation. Passant d\u2019un march\u00e9 local \u00e0 mondial, le football a vu de nombreuses portes s\u2019ouvrir \u00e0 lui. Accompagn\u00e9e d\u2019une r\u00e9volution de la consommation, que ce soit par l\u2019avanc\u00e9e dans le secteur des t\u00e9l\u00e9communications ou encore de l\u2019arriv\u00e9e de Smartphones<\/em> et autres tablettes, cette r\u00e9alit\u00e9 explique la recrudescence des entr\u00e9es.
<\/p>\n\n\n\n

L\u2019internationalisation permet aux grands clubs de toucher un public mondial, notamment via les r\u00e9seaux sociaux, qui se transforment de plus en plus en v\u00e9ritable terrain de chasse et d\u2019attention. Un joueur, en plus de sa valeur sportive, apporte une communaut\u00e9 avec lui. Le nombre de followers<\/em> fait d\u00e9sormais partie int\u00e9grante d\u2019une strat\u00e9gie d\u2019achat.
<\/p>\n\n\n\n

Avec l\u2019arriv\u00e9e imminente des GAFA dans le march\u00e9 de la diffusion et la continuelle ouverture du monde, il est relativement clair que la bulle des recettes n\u2019est pas pr\u00eate d\u2019exploser. D\u2019autant plus que ces recettes attirent d\u00e9sormais de gros investisseurs, qui souhaitent s\u2019impliquer dans ce march\u00e9 d\u00e9tonnant, qui m\u00eale \u00e9motion pure et reconnaissance sociale avanc\u00e9e. En r\u00e9sum\u00e9, la bulle du football n\u2019en est pas une. Attendez-vous \u00e0 une progression des transferts pour une somme qui d\u00e9passe les 100 millions, des salaires \u00e0 7 chiffres et autres extravagances finalement si rationnelles. <\/p>\n\n\n\n

Bastien Drut
<\/strong>Mercato : L’\u00e9conomie du football au XXIe si\u00e8cle<\/strong><\/em>
Editions Br\u00e9al
2018
200 Seiten<\/strong><\/p>\n\n\n\n

Schreiben Sie dem Autor: nicolas.jutzet@leregardlibre.com<\/a><\/em><\/p>\n\n\n\n

Bildnachweis: \u00a9 Pixabay<\/p>\n\n\n\n


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