{"id":44035,"date":"2021-12-10T06:00:00","date_gmt":"2021-12-10T05:00:00","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=44035"},"modified":"2023-06-04T16:50:46","modified_gmt":"2023-06-04T14:50:46","slug":"van-gogh-in-den-dienst-des-marketings-von-lexperience-gestellt","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/de\/bildende-kunst\/zeitgenossische-kunst\/van-gogh-in-den-dienst-des-marketings-von-lexperience-gestellt\/","title":{"rendered":"Van Gogh in den Dienst des Erlebnismarketings gestellt"},"content":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>Van Gogh geh\u00f6rt zu den K\u00fcnstlern, deren Werk und Leben jedes Publikum fasziniert. Zu seinen Lebzeiten war er unbekannt, doch nach seinem Tod war sein Erfolg \u00fcberw\u00e4ltigend und sein Genie wurde weithin anerkannt, was ihn zu einem der gr\u00f6\u00dften K\u00fcnstler aller Zeiten machte. Heute ist es an der Zeit, dass immersive Multimedia-Ausstellungen das Werk und den Mythos des verfluchten K\u00fcnstlers nutzen, um uns Sensationen zu verkaufen: Willkommen im Marketing des Erlebnisses.<\/strong><\/p>\n\n\n\n Langen Artikel lesen (Abonnenten)\n    <div class='restricted_content_fade'><\/div>\n    <\/div>\n  <style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }\n\n    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }\n    \n    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }\n\n\n    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }\n\n    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }\n\n    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }\n\n  \n  <\/style>\n  <div class='restricted_content'>\n    <h3 class='restricted_content_title'>Dieser Inhalt ist unseren Abonnenten vorbehalten.<\/h3>\n    <div class='restricted_content_flex_row'>\n      <div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n      <div class='restricted_content_flex_column'>\n        <div class='restricted_content_text'>Wenn Sie ein Konto haben, loggen Sie sich ein. Ansonsten entdecken Sie unsere verschiedenen Abonnements und erstellen Sie ein Konto ab CHF 2.50 im ersten Monat.<\/div>\n        <div class='restricted_content_buttons'>\n          <a href='\/de\/abonnement\/' class='restricted_content_button restricted_content_primary_button'>Abonnements ansehen<\/a><a href='\/de\/mein-konto\/?redirect_to=https:\/\/leregardlibre.com\/de\/bildende-kunst\/zeitgenossische-kunst\/van-gogh-in-den-dienst-des-marketings-von-lexperience-gestellt\/'class='restricted_content_button'>Sich anmelden<\/a><\/div>\n      <\/div>\n    <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>Van Gogh geh\u00f6rt zu den K\u00fcnstlern, deren Werk und Leben jedes Publikum fasziniert. Zu seinen Lebzeiten war er unbekannt, doch nach seinem Tod war sein Erfolg \u00fcberw\u00e4ltigend und sein Genie wurde weithin anerkannt, was ihn zu einem der gr\u00f6\u00dften K\u00fcnstler aller Zeiten machte. Heute ist es an der Zeit, dass immersive Multimedia-Ausstellungen das Werk und den Mythos des verfluchten K\u00fcnstlers nutzen, um uns Sensationen zu verkaufen: Willkommen im Marketing des Erlebnisses.<\/strong><\/p>\n<p> Langen Artikel lesen (Abonnenten)<\/p>\n<div class='restricted_content_fade'><\/div>\n<\/p><\/div>\n<style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }<\/p>\n<p>    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }<\/p>\n<p>    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }<\/p>\n<p>    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }<\/p>\n<p>    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }<\/p>\n<p>    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }<\/p>\n<\/style>\n<div class='restricted_content'>\n<h3 class='restricted_content_title'>Dieser Inhalt ist unseren Abonnenten vorbehalten.<\/h3>\n<div class='restricted_content_flex_row'>\n<div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n<div class='restricted_content_flex_column'>\n<div class='restricted_content_text'>Wenn Sie ein Konto haben, loggen Sie sich ein. Ansonsten entdecken Sie unsere verschiedenen Abonnements und erstellen Sie ein Konto ab CHF 2.50 im ersten Monat.<\/div>\n<div class='restricted_content_buttons'>\n          <a href='\/de\/abonnement\/' class='restricted_content_button restricted_content_primary_button'>Abonnements ansehen<\/a><a href='\/de\/mein-konto\/?redirect_to=https:\/\/leregardlibre.com\/de\/bildende-kunst\/zeitgenossische-kunst\/van-gogh-in-den-dienst-des-marketings-von-lexperience-gestellt\/'class='restricted_content_button'>Sich anmelden<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"author":108,"featured_media":44086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[644357138],"tags":[644356782,644355767,216155],"class_list":["post-44035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-contemporain","tag-art-contemporain","tag-marketing","tag-van-gogh","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Van Gogh mis au service du marketing de l\u2019exp\u00e9rience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leregardlibre.com\/de\/bildende-kunst\/zeitgenossische-kunst\/van-gogh-in-den-dienst-des-marketings-von-lexperience-gestellt\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van Gogh mis au service du marketing de l\u2019exp\u00e9rience\" \/>\n<meta property=\"og:description\" content=\"Van Gogh fait partie des artistes dont l\u2019\u0153uvre et la vie fascinent tous les publics. 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