{"id":512093,"date":"2022-09-09T06:00:00","date_gmt":"2022-09-09T04:00:00","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=512093"},"modified":"2022-09-08T22:22:31","modified_gmt":"2022-09-08T20:22:31","slug":"von-moon-shoes-zu-spikes-wie-nike-oregon-eroberte","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/de\/histoire\/des-moon-shoes-aux-spikes-comment-nike-a-conquis-loregon\/","title":{"rendered":"| Von Moon Shoes zu Spikes: Wie Nike Oregon eroberte"},"content":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>1962 tr\u00e4umte Phil Knight, ein ehemaliger gro\u00dfer Mile-Spezialist, davon, einen Prototyp f\u00fcr Schuhe zu entwickeln, mit denen man immer schneller und vor allem besser laufen konnte. Dabei entdeckte er zwei Dinge. Erstens, dass die Marktf\u00fchrer zu dieser Zeit alle in Japan hergestellt wurden. Und zweitens, dass sein ehemaliger Trainer Bill Bowerman - der in Oregon sehr bekannt war - denselben Traum hatte. Als Knight sich also mit Bowerman zusammentat und es ihm gelang, eine gro\u00dfe japanische Marke davon zu \u00fcberzeugen, ein St\u00fcck aus ihrer Sammlung in den USA weiterzuverkaufen, war der Grundstein f\u00fcr eine verr\u00fcckte Geschichte gelegt. Zu dieser Zeit gab es Nike noch nicht, aber die Laufschuhindustrie stand kurz vor einem gro\u00dfen Umbruch.<\/strong><\/p>\n\n\n\n Weiterlesen (Abonnenten)\n    <div class='restricted_content_fade'><\/div>\n    <\/div>\n  <style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }\n\n    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }\n    \n    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }\n\n\n    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }\n\n    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }\n\n    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }\n\n  \n  <\/style>\n  <div class='restricted_content'>\n    <h3 class='restricted_content_title'>Dieser Inhalt ist unseren Abonnenten vorbehalten.<\/h3>\n    <div class='restricted_content_flex_row'>\n      <div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n      <div class='restricted_content_flex_column'>\n        <div class='restricted_content_text'>Wenn Sie ein Konto haben, loggen Sie sich ein. Ansonsten entdecken Sie unsere verschiedenen Abonnements und erstellen Sie ein Konto ab CHF 2.50 im ersten Monat.<\/div>\n        <div class='restricted_content_buttons'>\n          <a href='\/de\/abonnement\/' class='restricted_content_button restricted_content_primary_button'>Abonnements ansehen<\/a><a href='\/de\/mein-konto\/?redirect_to=https:\/\/leregardlibre.com\/de\/histoire\/des-moon-shoes-aux-spikes-comment-nike-a-conquis-loregon\/'class='restricted_content_button'>Sich anmelden<\/a><\/div>\n      <\/div>\n    <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>1962 tr\u00e4umte Phil Knight, ein ehemaliger gro\u00dfer Mile-Spezialist, davon, einen Prototyp f\u00fcr Schuhe zu entwickeln, mit denen man immer schneller und vor allem besser laufen konnte. Dabei entdeckte er zwei Dinge. Erstens, dass die Marktf\u00fchrer zu dieser Zeit alle in Japan hergestellt wurden. Und zweitens, dass sein ehemaliger Trainer Bill Bowerman - der in Oregon sehr bekannt war - denselben Traum hatte. Als Knight sich also mit Bowerman zusammentat und es ihm gelang, eine gro\u00dfe japanische Marke davon zu \u00fcberzeugen, ein St\u00fcck aus ihrer Sammlung in den USA weiterzuverkaufen, war der Grundstein f\u00fcr eine verr\u00fcckte Geschichte gelegt. Zu dieser Zeit gab es Nike noch nicht, aber die Laufschuhindustrie stand kurz vor einem gro\u00dfen Umbruch.<\/strong><\/p>\n<p> Weiterlesen (Abonnenten)<\/p>\n<div class='restricted_content_fade'><\/div>\n<\/p><\/div>\n<style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }<\/p>\n<p>    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }<\/p>\n<p>    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }<\/p>\n<p>    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }<\/p>\n<p>    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }<\/p>\n<p>    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }<\/p>\n<\/style>\n<div class='restricted_content'>\n<h3 class='restricted_content_title'>Dieser Inhalt ist unseren Abonnenten vorbehalten.<\/h3>\n<div class='restricted_content_flex_row'>\n<div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n<div class='restricted_content_flex_column'>\n<div class='restricted_content_text'>Wenn Sie bereits ein Konto haben, melden Sie sich bitte an. Andernfalls informieren Sie sich \u00fcber unsere verschiedenen Abonnementmodelle und erstellen Sie ein Konto ab CHF 2.50 im ersten Monat.<\/div>\n<div class='restricted_content_buttons'>\n          <a href='\/de\/abonnement\/' class='restricted_content_button restricted_content_primary_button'>Abonnements ansehen<\/a><a href='\/de\/mein-konto\/?redirect_to=https:\/\/leregardlibre.com\/de\/histoire\/des-moon-shoes-aux-spikes-comment-nike-a-conquis-loregon\/'class='restricted_content_button'>Sich anmelden<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"author":58,"featured_media":512097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27785],"tags":[644343331,699,644358088,644358090],"class_list":["post-512093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoire","tag-course","tag-etats-unis","tag-nike","tag-reportage","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Des Moon Shoes aux Spikes, comment Nike a conquis l\u2019Oregon<\/title>\n<meta name=\"description\" content=\"Quand Knight s\u2019est associ\u00e9 \u00e0 Bowerman et qu\u2019il est parvenu \u00e0 convaincre une grande marque japonaise de revendre une pi\u00e8ce 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