{"id":529940,"date":"2025-11-15T12:11:17","date_gmt":"2025-11-15T11:11:17","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=529940"},"modified":"2025-12-15T14:45:20","modified_gmt":"2025-12-15T13:45:20","slug":"schweiz-alexandre-adelmann-dfae","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/de\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/","title":{"rendered":"Alexandre Edelmann: \u00abDie Schweiz ist zur Exzellenz verdammt\u00bb"},"content":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>Das Image der Schweiz im Ausland ist ein strategischer Trumpf, sowohl auf diplomatischer als auch auf wirtschaftlicher Ebene. Pr\u00e4senz Schweiz, die Kommunikationsagentur des Bundes, setzt sich t\u00e4glich daf\u00fcr ein, diesen Ruf zu st\u00e4rken. Ein Gespr\u00e4ch mit ihrem Direktor.<\/strong>r.<\/p>\n\n\n\n (mehr ...)\n    <div class='restricted_content_fade'><\/div>\n    <\/div>\n  <style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }\n\n    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }\n    \n    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }\n\n\n    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }\n\n    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }\n\n    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }\n\n  \n  <\/style>\n  <div class='restricted_content'>\n    <h3 class='restricted_content_title'>Dieser Inhalt ist unseren Abonnenten vorbehalten.<\/h3>\n    <div class='restricted_content_flex_row'>\n      <div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n      <div class='restricted_content_flex_column'>\n        <div class='restricted_content_text'>Wenn Sie ein Konto haben, loggen Sie sich ein. Ansonsten entdecken Sie unsere verschiedenen Abonnements und erstellen Sie ein Konto ab CHF 2.50 im ersten Monat.<\/div>\n        <div class='restricted_content_buttons'>\n          <a href='\/de\/abonnement\/' class='restricted_content_button restricted_content_primary_button'>Abonnements ansehen<\/a><a href='\/de\/mein-konto\/?redirect_to=https:\/\/leregardlibre.com\/de\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/'class='restricted_content_button'>Sich anmelden<\/a><\/div>\n      <\/div>\n    <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>Das Image der Schweiz im Ausland ist ein strategischer Trumpf, sowohl auf diplomatischer als auch auf wirtschaftlicher Ebene. Pr\u00e4senz Schweiz, die Kommunikationsagentur des Bundes, setzt sich t\u00e4glich daf\u00fcr ein, diesen Ruf zu st\u00e4rken. Ein Gespr\u00e4ch mit ihrem Direktor.<\/strong>r.<\/p>\n<p> (mehr ...)<\/p>\n<div class='restricted_content_fade'><\/div>\n<\/p><\/div>\n<style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }<\/p>\n<p>    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }<\/p>\n<p>    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }<\/p>\n<p>    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }<\/p>\n<p>    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }<\/p>\n<p>    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }<\/p>\n<\/style>\n<div class='restricted_content'>\n<h3 class='restricted_content_title'>Dieser Inhalt ist unseren Abonnenten vorbehalten.<\/h3>\n<div class='restricted_content_flex_row'>\n<div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n<div class='restricted_content_flex_column'>\n<div class='restricted_content_text'>Wenn Sie bereits ein Konto haben, melden Sie sich bitte an. Andernfalls informieren Sie sich \u00fcber unsere verschiedenen Abonnementmodelle und erstellen Sie ein Konto ab CHF 2.50 im ersten Monat.<\/div>\n<div class='restricted_content_buttons'>\n          <a href='\/de\/abonnement\/' class='restricted_content_button restricted_content_primary_button'>Abonnements ansehen<\/a><a href='\/de\/mein-konto\/?redirect_to=https:\/\/leregardlibre.com\/de\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/'class='restricted_content_button'>Sich anmelden<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"author":735,"featured_media":529941,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[644357279],"tags":[644358496,11788,737136,331236],"class_list":["post-529940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-suisse","tag-dossier-neomercantilisme","tag-interviews","tag-relations-internationales","tag-soft-power","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Alexandre Edelmann: \u00abLa Suisse est condamn\u00e9e \u00e0 l\u2019excellence\u00bb<\/title>\n<meta name=\"description\" content=\"L\u2019image de la Suisse \u00e0 l\u2019\u00e9tranger est un atout strat\u00e9gique. Entretien avec le directeur de l&#039;agence de communication de la Conf\u00e9d\u00e9ration.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leregardlibre.com\/de\/politik\/schweiz\/schweiz-alexandre-adelmann-dfae\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alexandre Edelmann: \u00abLa Suisse est condamn\u00e9e \u00e0 l\u2019excellence\u00bb\" \/>\n<meta property=\"og:description\" content=\"L\u2019image de la Suisse \u00e0 l\u2019\u00e9tranger est un atout strat\u00e9gique. Entretien avec le directeur de l&#039;agence de communication de la Conf\u00e9d\u00e9ration.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leregardlibre.com\/de\/politik\/schweiz\/schweiz-alexandre-adelmann-dfae\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Regard Libre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leregardlibre\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-11-15T11:11:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-15T13:45:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2025\/11\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1536\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Pablo S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@LeRegardLibre\" \/>\n<meta name=\"twitter:site\" content=\"@LeRegardLibre\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pablo S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"19\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/\"},\"author\":{\"name\":\"Pablo S\u00e1nchez\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#\\\/schema\\\/person\\\/44629bb0ecb67ddea1fc4c5d4447095f\"},\"headline\":\"Alexandre Edelmann: \u00abLa Suisse est condamn\u00e9e \u00e0 l\u2019excellence\u00bb\",\"datePublished\":\"2025-11-15T11:11:17+00:00\",\"dateModified\":\"2025-12-15T13:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/\"},\"wordCount\":4071,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leregardlibre.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg\",\"keywords\":[\"DOSSIER N\u00c9OMERCANTILISME\",\"Interview\",\"Relations internationales\",\"Soft power\"],\"articleSection\":[\"Suisse\"],\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/\",\"url\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/\",\"name\":\"Alexandre Edelmann: \u00abLa Suisse est condamn\u00e9e \u00e0 l\u2019excellence\u00bb\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/leregardlibre.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg\",\"datePublished\":\"2025-11-15T11:11:17+00:00\",\"dateModified\":\"2025-12-15T13:45:20+00:00\",\"description\":\"L\u2019image de la Suisse \u00e0 l\u2019\u00e9tranger est un atout strat\u00e9gique. Entretien avec le directeur de l'agence de communication de la Conf\u00e9d\u00e9ration.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/#primaryimage\",\"url\":\"https:\\\/\\\/leregardlibre.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg\",\"contentUrl\":\"https:\\\/\\\/leregardlibre.com\\\/wp-content\\\/uploads\\\/2025\\\/11\\\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg\",\"width\":1920,\"height\":1536,\"caption\":\"Alexandre Edelmann dirige Pr\u00e9sence Suisse, l\u2019agence de communication de la Conf\u00e9d\u00e9ration, depuis juin 2024. Photo: Pr\u00e9sence Suisse, DFAE\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/politique\\\/suisse\\\/suisse-alexandre-adelmann-dfae\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/leregardlibre.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Alexandre Edelmann: \u00abLa Suisse est condamn\u00e9e \u00e0 l\u2019excellence\u00bb\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#website\",\"url\":\"https:\\\/\\\/leregardlibre.com\\\/\",\"name\":\"Le Regard Libre\",\"description\":\"Premier mensuel suisse de d\u00e9bat\",\"publisher\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leregardlibre.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#organization\",\"name\":\"Le Regard Libre\",\"url\":\"https:\\\/\\\/leregardlibre.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leregardlibre.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-rl-icone-neg.jpeg\",\"contentUrl\":\"https:\\\/\\\/leregardlibre.com\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/logo-rl-icone-neg.jpeg\",\"width\":557,\"height\":556,\"caption\":\"Le Regard Libre\"},\"image\":{\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/leregardlibre\\\/\",\"https:\\\/\\\/x.com\\\/LeRegardLibre\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/le-regard-libre\",\"https:\\\/\\\/www.instagram.com\\\/leregardlibre\\\/\",\"http:\\\/\\\/t.me\\\/leregardlibre\",\"https:\\\/\\\/youtube.com\\\/channel\\\/UC6HzGPomj1LsUmlz-sJtITQ\"],\"description\":\"Revue lib\u00e9rale consacr\u00e9e \u00e0 l\u2019analyse et au d\u00e9bat sur la politique, l\u2019\u00e9conomie, la soci\u00e9t\u00e9 et la culture. Des id\u00e9es qui prennent le temps.\",\"email\":\"redaction@leregardlibre.com\",\"legalName\":\"Le Regard Libre\",\"foundingDate\":\"2014-01-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"11\",\"maxValue\":\"50\"},\"publishingPrinciples\":\"https:\\\/\\\/leregardlibre.com\\\/a-propos\\\/notre-manifeste\\\/\",\"ownershipFundingInfo\":\"https:\\\/\\\/leregardlibre.com\\\/mentions-legales\\\/\",\"actionableFeedbackPolicy\":\"https:\\\/\\\/leregardlibre.com\\\/conditions-generales-de-vente\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leregardlibre.com\\\/#\\\/schema\\\/person\\\/44629bb0ecb67ddea1fc4c5d4447095f\",\"name\":\"Pablo S\u00e1nchez\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/042ba7a969c76812b47949be3b376ebea3869c370353c327e7b19305a9698e65?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/042ba7a969c76812b47949be3b376ebea3869c370353c327e7b19305a9698e65?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/042ba7a969c76812b47949be3b376ebea3869c370353c327e7b19305a9698e65?s=96&d=identicon&r=g\",\"caption\":\"Pablo S\u00e1nchez\"},\"url\":\"https:\\\/\\\/leregardlibre.com\\\/de\\\/author\\\/pablo-sanchez\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Alexandre Edelmann: \u00abDie Schweiz ist zur Exzellenz verdammt\u00bb","description":"Das Image der Schweiz im Ausland ist ein strategischer Trumpf. Interview mit dem Direktor der Kommunikationsagentur des Bundes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leregardlibre.com\/de\/politik\/schweiz\/schweiz-alexandre-adelmann-dfae\/","og_locale":"de_DE","og_type":"article","og_title":"Alexandre Edelmann: \u00abLa Suisse est condamn\u00e9e \u00e0 l\u2019excellence\u00bb","og_description":"L\u2019image de la Suisse \u00e0 l\u2019\u00e9tranger est un atout strat\u00e9gique. Entretien avec le directeur de l'agence de communication de la Conf\u00e9d\u00e9ration.","og_url":"https:\/\/leregardlibre.com\/de\/politik\/schweiz\/schweiz-alexandre-adelmann-dfae\/","og_site_name":"Le Regard Libre","article_publisher":"https:\/\/www.facebook.com\/leregardlibre\/","article_published_time":"2025-11-15T11:11:17+00:00","article_modified_time":"2025-12-15T13:45:20+00:00","og_image":[{"width":1920,"height":1536,"url":"https:\/\/leregardlibre.com\/wp-content\/uploads\/2025\/11\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg","type":"image\/jpeg"}],"author":"Pablo S\u00e1nchez","twitter_card":"summary_large_image","twitter_creator":"@LeRegardLibre","twitter_site":"@LeRegardLibre","twitter_misc":{"Verfasst von":"Pablo S\u00e1nchez","Gesch\u00e4tzte Lesezeit":"19\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/#article","isPartOf":{"@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/"},"author":{"name":"Pablo S\u00e1nchez","@id":"https:\/\/leregardlibre.com\/#\/schema\/person\/44629bb0ecb67ddea1fc4c5d4447095f"},"headline":"Alexandre Edelmann: \u00abLa Suisse est condamn\u00e9e \u00e0 l\u2019excellence\u00bb","datePublished":"2025-11-15T11:11:17+00:00","dateModified":"2025-12-15T13:45:20+00:00","mainEntityOfPage":{"@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/"},"wordCount":4071,"commentCount":0,"publisher":{"@id":"https:\/\/leregardlibre.com\/#organization"},"image":{"@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/#primaryimage"},"thumbnailUrl":"https:\/\/leregardlibre.com\/wp-content\/uploads\/2025\/11\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg","keywords":["DOSSIER N\u00c9OMERCANTILISME","Interview","Relations internationales","Soft power"],"articleSection":["Suisse"],"inLanguage":"de","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/","url":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/","name":"Alexandre Edelmann: \u00abDie Schweiz ist zur Exzellenz verdammt\u00bb","isPartOf":{"@id":"https:\/\/leregardlibre.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/#primaryimage"},"image":{"@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/#primaryimage"},"thumbnailUrl":"https:\/\/leregardlibre.com\/wp-content\/uploads\/2025\/11\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg","datePublished":"2025-11-15T11:11:17+00:00","dateModified":"2025-12-15T13:45:20+00:00","description":"Das Image der Schweiz im Ausland ist ein strategischer Trumpf. Interview mit dem Direktor der Kommunikationsagentur des Bundes.","breadcrumb":{"@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/#primaryimage","url":"https:\/\/leregardlibre.com\/wp-content\/uploads\/2025\/11\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg","contentUrl":"https:\/\/leregardlibre.com\/wp-content\/uploads\/2025\/11\/alexandre-edelmann-dirige-presence-suisse-lagence-de-communication-de-la-confederation-depuis-juin-2024--photo_-presence-suisse-dfae-e1763205930958.jpg","width":1920,"height":1536,"caption":"Alexandre Edelmann dirige Pr\u00e9sence Suisse, l\u2019agence de communication de la Conf\u00e9d\u00e9ration, depuis juin 2024. Photo: Pr\u00e9sence Suisse, DFAE"},{"@type":"BreadcrumbList","@id":"https:\/\/leregardlibre.com\/politique\/suisse\/suisse-alexandre-adelmann-dfae\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/leregardlibre.com\/"},{"@type":"ListItem","position":2,"name":"Alexandre Edelmann: \u00abLa Suisse est condamn\u00e9e \u00e0 l\u2019excellence\u00bb"}]},{"@type":"WebSite","@id":"https:\/\/leregardlibre.com\/#website","url":"https:\/\/leregardlibre.com\/","name":"Le Regard Libre","description":"Erste Schweizer Monatszeitschrift f\u00fcr Debatten","publisher":{"@id":"https:\/\/leregardlibre.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leregardlibre.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de"},{"@type":"Organization","@id":"https:\/\/leregardlibre.com\/#organization","name":"Le Regard Libre","url":"https:\/\/leregardlibre.com\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/leregardlibre.com\/#\/schema\/logo\/image\/","url":"https:\/\/leregardlibre.com\/wp-content\/uploads\/2025\/08\/logo-rl-icone-neg.jpeg","contentUrl":"https:\/\/leregardlibre.com\/wp-content\/uploads\/2025\/08\/logo-rl-icone-neg.jpeg","width":557,"height":556,"caption":"Le Regard Libre"},"image":{"@id":"https:\/\/leregardlibre.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/leregardlibre\/","https:\/\/x.com\/LeRegardLibre","https:\/\/www.linkedin.com\/company\/le-regard-libre","https:\/\/www.instagram.com\/leregardlibre\/","http:\/\/t.me\/leregardlibre","https:\/\/youtube.com\/channel\/UC6HzGPomj1LsUmlz-sJtITQ"],"description":"Eine liberale Zeitschrift, die sich der Analyse und Diskussion von Politik, Wirtschaft, Gesellschaft und Kultur widmet. Ideen, die Zeit brauchen.","email":"redaction@leregardlibre.com","legalName":"Le Regard Libre","foundingDate":"2014-01-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"11","maxValue":"50"},"publishingPrinciples":"https:\/\/leregardlibre.com\/a-propos\/notre-manifeste\/","ownershipFundingInfo":"https:\/\/leregardlibre.com\/mentions-legales\/","actionableFeedbackPolicy":"https:\/\/leregardlibre.com\/conditions-generales-de-vente\/"},{"@type":"Person","@id":"https:\/\/leregardlibre.com\/#\/schema\/person\/44629bb0ecb67ddea1fc4c5d4447095f","name":"Pablo S\u00e1nchez","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/secure.gravatar.com\/avatar\/042ba7a969c76812b47949be3b376ebea3869c370353c327e7b19305a9698e65?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/042ba7a969c76812b47949be3b376ebea3869c370353c327e7b19305a9698e65?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/042ba7a969c76812b47949be3b376ebea3869c370353c327e7b19305a9698e65?s=96&d=identicon&r=g","caption":"Pablo S\u00e1nchez"},"url":"https:\/\/leregardlibre.com\/de\/author\/pablo-sanchez\/"}]}},"_links":{"self":[{"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/posts\/529940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/users\/735"}],"replies":[{"embeddable":true,"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/comments?post=529940"}],"version-history":[{"count":2,"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/posts\/529940\/revisions"}],"predecessor-version":[{"id":529954,"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/posts\/529940\/revisions\/529954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/media\/529941"}],"wp:attachment":[{"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/media?parent=529940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/categories?post=529940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leregardlibre.com\/de\/wp-json\/wp\/v2\/tags?post=529940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}