{"id":532453,"date":"2026-05-14T10:27:24","date_gmt":"2026-05-14T08:27:24","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=532453"},"modified":"2026-05-14T10:27:25","modified_gmt":"2026-05-14T08:27:25","slug":"rivella-alexander-barth","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/de\/wirtschaft\/rivella-alexander-barth\/","title":{"rendered":"Rivella angesichts einer Schweiz, die zu einer \u00abKoffeingesellschaft\u00bb geworden ist"},"content":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>Seit mehr als sieben Jahrzehnten hat sich ein einzigartiges Getr\u00e4nk in der Schweizer Landschaft etabliert. Alexander Barth, Verwaltungsratspr\u00e4sident von Rivella, erkl\u00e4rt die Gr\u00fcnde f\u00fcr diesen Erfolg und gibt einen Ausblick auf die Zukunft des Landes.<\/strong><\/p>\n\n\n\n (mehr ...)\n    <div class='restricted_content_fade'><\/div>\n    <\/div>\n  <style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }\n\n    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }\n    \n    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }\n\n\n    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }\n\n    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }\n\n    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }\n\n  \n  <\/style>\n  <div class='restricted_content'>\n    <h3 class='restricted_content_title'>Dieser Inhalt ist unseren Abonnenten vorbehalten.<\/h3>\n    <div class='restricted_content_flex_row'>\n      <div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n      <div class='restricted_content_flex_column'>\n        <div class='restricted_content_text'>Wenn Sie ein Konto haben, loggen Sie sich ein. Ansonsten entdecken Sie unsere verschiedenen Abonnements und erstellen Sie ein Konto ab CHF 2.50 im ersten Monat.<\/div>\n        <div class='restricted_content_buttons'>\n          <a href='\/de\/abonnement\/' class='restricted_content_button restricted_content_primary_button'>Abonnements ansehen<\/a><a href='\/de\/mein-konto\/?redirect_to=https:\/\/leregardlibre.com\/de\/wirtschaft\/rivella-alexander-barth\/'class='restricted_content_button'>Sich anmelden<\/a><\/div>\n      <\/div>\n    <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>Seit mehr als sieben Jahrzehnten hat sich ein einzigartiges Getr\u00e4nk in der Schweizer Landschaft etabliert. Alexander Barth, Verwaltungsratspr\u00e4sident von Rivella, erkl\u00e4rt die Gr\u00fcnde f\u00fcr diesen Erfolg und gibt einen Ausblick auf die Zukunft des Landes.<\/strong><\/p>\n<p> (mehr ...)<\/p>\n<div class='restricted_content_fade'><\/div>\n<\/p><\/div>\n<style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }<\/p>\n<p>    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }<\/p>\n<p>    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }<\/p>\n<p>    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }<\/p>\n<p>    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }<\/p>\n<p>    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }<\/p>\n<\/style>\n<div class='restricted_content'>\n<h3 class='restricted_content_title'>Dieser Inhalt ist unseren Abonnenten vorbehalten.<\/h3>\n<div class='restricted_content_flex_row'>\n<div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n<div class='restricted_content_flex_column'>\n<div class='restricted_content_text'>Wenn Sie ein Konto haben, loggen Sie sich ein. Ansonsten entdecken Sie unsere verschiedenen Abonnements und erstellen Sie ein Konto ab CHF 2.50 im ersten Monat.<\/div>\n<div class='restricted_content_buttons'>\n          <a href='\/de\/abonnement\/' class='restricted_content_button restricted_content_primary_button'>Abonnements ansehen<\/a><a href='\/de\/mein-konto\/?redirect_to=https:\/\/leregardlibre.com\/de\/wirtschaft\/rivella-alexander-barth\/'class='restricted_content_button'>Sich anmelden<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"author":314,"featured_media":532455,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27371],"tags":[644341113,45797,12586,644358493,11788,644358518],"class_list":["post-532453","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie","tag-cafe","tag-ecologie","tag-entrepreneur","tag-entreprises","tag-interviews","tag-quelle-suisse-pour-2050","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Rivella face \u00e0 une Suisse devenue \u00abune soci\u00e9t\u00e9 de la caf\u00e9ine\u00bb<\/title>\n<meta name=\"description\" content=\"Rivella s\u2019impose dans le paysage suisse depuis plus de sept d\u00e9cennies. 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