{"id":29519,"date":"2019-06-29T12:00:00","date_gmt":"2019-06-29T10:00:00","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=29519"},"modified":"2022-09-25T16:19:56","modified_gmt":"2022-09-25T14:19:56","slug":"a-fake-world-the-michel-dethan-prize-in-five-malls-around-the-world","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/en\/litterature\/un-monde-en-toc-un-prix-michel-dentan-dans-cinq-malls-du-monde\/","title":{"rendered":"\u00abUn monde en toc\u00bb: a Michel-Dentan prize in five malls around the world"},"content":{"rendered":"

Le Regard Libre N\u00b051<\/a> - Loris S. Musumeci<\/em><\/p>\n\n\n\n

Literary awards special report<\/em><\/p>\n\n\n\n

Around the world is tempting. Journalist Rinny Gremaud spent nearly a month doing just that. Did she discover foreign cultures, exotic cuisines and indigenous tribes? Not in the least! She concentrated on five cities: Edmonton in Canada, Beijing, Kuala Lumpur, Dubai and Casablanca. We're in the five<\/em> corners of the world, yet every destination is the same. Because it's in the malls<\/em>, Rinny Gremaud has spent most of his time in the world's largest shopping malls. <\/p>\n\n\n\n\n\n\n\n

And right then, you can just picture the scathing article. You can immediately picture the moral lecture that the brave Swiss journalist is about to lay on us. She\u2019ll look down on all those countries, all those cities, all those malls<\/em>, all those vulgar tourists and those awful consumers. Not to mention lamenting the devastating consequences of that damned globalizing ultraliberalism. <\/p>\n\n\n\n

Let's set the record straight: A Fake World<\/em> is not condescending in the least. The author observes; she immerses herself in the atmosphere of these malls without ever rushing to judgment. She tries to understand, and above all, she includes herself in any criticism she may offer. She meets with managers marketing<\/em>, an interpreter, shopkeepers, and saleswomen to understand their motivations, aspirations, disappointments, and illusions.<\/p>\n\n\n\n

This gives the book a respectful tone that is neither bland nor condescending. Irony also plays a significant role, especially when it calls out those little habits\u2014from which we are not exempt\u2014such as the practice of selfie<\/em>. But then again, irony is not mockery. Laughter helps reveal the absurd. The despair and unease that Rinny Gremaud also conveys serve, for their part, to show the consequences of this absurdity. <\/p>\n\n\n\n

And I can tell you, it\u2019s downright absurd! You don\u2019t need to delve into statistics and complex calculations to see that this travelogue reveals the architectural ugliness of these malls<\/em>, their financial problems, their inaccessibility to local residents, their endless stores\u2014all of which are indistinguishable from one another\u2014and, of course, their utter uselessness. <\/p>\n\n\n\n

The book is enlightening. Not only do you learn about the malls<\/em>, the countries that host them, the investors who dream them up, the customers who spend their days there\u2014but it also leads us to reflect on our own sense of business and entertainment. And, of course, travel. It\u2019s fashionable to criticize mass tourism, but Rinny Gremaud takes the opposite stance, invoking humanity\u2019s need to seek out experiences, to have fun, to be like everyone else\u2014simply to be happy. In this regard, the story is moving on several occasions. Whether it\u2019s Westerners in search of meaning who throw money away without really knowing why, or Third World laborers who leave everything behind to work in the malls<\/em>.<\/p>\n\n\n\n

\u00abTo travel is to embark on the journey of desire. I watch them, mother and daughter. They could have a thousand reasons for being there\u2014tourism, exile, or a reunion. A flight forward or backward. Airport lobbies, train stations, bus stations, and ports are filled with these departing desires that make wheeled suitcases hum and overflow the carts\u2014desires waiting to flow from one checkpoint to another, all the way to the boarding gate. Desires moving in clusters, through the air or across the sea, or over land. My first trip\u2014I was 3 years old\u2014was one of exile.\u00bb<\/p><\/blockquote>\n\n\n\n

Another touching aspect is the journalist\u2019s involvement in the story. It\u2019s funny; in principle, journalists are supposed to be the ones who take a back seat to their subject. Not her, though. That\u2019s why, in fact, she turned her trip into a whole book rather than an investigative article or a news report. A Fake World<\/em> tells the story of the malls<\/em>, yes, but also Rinny Gremaud in these malls<\/em>. She misses her son, and the constant air conditioning makes her nauseous; she shares her feelings without overdoing it. Just enough to make the story feel human and to experience a truly tragicomic journey through these shopping malls off-center<\/em> and excessive, which must be viewed with a clear-eyed perspective. <\/p>\n\n\n\n

\u00abSpending a few days in Dubai means experiencing a world where inequality is the unchanging order of things. Where men and women, locals and foreigners\u2014whether from rich or poor countries\u2014are unequal in both rights and opportunities. One may find this unpleasant, but the reality is that the \u2018Dubai system\u2019\u2014if we must give it a name\u2014this openly unjust economic model, designed to benefit some at the expense of the voluntary submission of others, is the one in which the vast majority of the world\u2019s population lives.\u201d. <\/p>

I\u2019m thinking of those who are\u2014or are not\u2014making progress in most of the world\u2019s newly industrialized regions. To those who work for most of these extraterritorial, off-shore, and tax-free entities\u2014the multinationals. To those who do not live in our bankrupt welfare states. In other words, the entire planet. <\/p>

\u00bbSo spending a few days in Dubai is nothing out of the ordinary. It\u2019s simply experiencing the world as it is.\"<\/p><\/blockquote>\n\n\n\n

Write to the author: loris.musumeci@leregardlibre.com<\/a><\/em><\/p>\n\n\n\n

\"\"<\/figure>
\n

Rinny Gremaud
A Fake World<\/em>
Editions du Seuil<\/strong>
2018
172 pages<\/strong><\/p>\n\n\n\n

buy<\/a><\/div>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Trying to Understand \u00abMalls\u00bb and the World<\/p>","protected":false},"author":18,"featured_media":29532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20663],"tags":[54879,644341580,644342270,644342830],"class_list":["post-29519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-litterature","tag-critiques-litteraires","tag-prix-litteraires","tag-prix-michel-dentan","tag-rinny-gremaud"],"acf":[],"yoast_head":"\n\u00abUn monde en toc\u00bb: un prix Michel-Dentan dans cinq \u00abmalls\u00bb du monde<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leregardlibre.com\/en\/literature\/a-fake-world-the-michel-dethan-prize-in-five-malls-around-the-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abUn monde en toc\u00bb: un prix Michel-Dentan dans cinq \u00abmalls\u00bb du monde\" \/>\n<meta property=\"og:description\" content=\"Essayer de comprendre les "malls" et le monde\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leregardlibre.com\/en\/literature\/a-fake-world-the-michel-dethan-prize-in-five-malls-around-the-world\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Regard Libre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leregardlibre\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-29T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-25T14:19:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2020\/01\/\u00a9-Wikimedia-Communs-CC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2272\" \/>\n\t<meta property=\"og:image:height\" content=\"1704\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Loris S. 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