{"id":33957,"date":"2020-05-16T09:43:33","date_gmt":"2020-05-16T07:43:33","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=33957"},"modified":"2023-04-13T18:59:43","modified_gmt":"2023-04-13T16:59:43","slug":"99-francs-a-novel-more-kunderian-than-it-seems","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/en\/litterature\/99-francs-un-roman-plus-kunderien-quil-ny-parait\/","title":{"rendered":"\u00ab99 francs\u00bb: un roman plus kund\u00e9rien qu&rsquo;il n&rsquo;y para\u00eet"},"content":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>According to sociologist Michel Maffesoli, who spoke on the March 9 edition of \u00abFace \u00e0 l'info\u00bb, we find ourselves at the crossroads of two eras: a time of quantity may be returning to a time of quality. If so, perhaps the 21st century will be that of the novel, which alone is capable of expressing unquantifiable truths. In many ways, and perhaps surprisingly, 99 francs, Fr\u00e9d\u00e9ric Beigbeder's novel denouncing the tyranny of advertising, which inaugurates the trilogy featuring Octave Parango, can be read according to this very conception of the novel - that of Milan Kundera.<\/strong><\/p>\n\n\n\n Read the article (subscribers)\n    <div class='restricted_content_fade'><\/div>\n    <\/div>\n  <style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }\n\n    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }\n    \n    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }\n\n\n    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }\n\n    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }\n\n    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }\n\n  \n  <\/style>\n  <div class='restricted_content'>\n    <h3 class='restricted_content_title'>This content is reserved for our subscribers.<\/h3>\n    <div class='restricted_content_flex_row'>\n      <div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n      <div class='restricted_content_flex_column'>\n        <div class='restricted_content_text'>If you have an account, please log in. Otherwise, discover our different subscription packages and create an account from CHF 2.50 for the first month.<\/div>\n        <div class='restricted_content_buttons'>\n          <a href='\/en\/subscription\/' class='restricted_content_button restricted_content_primary_button'>See subscriptions<\/a><a href='\/en\/my-account\/?redirect_to=https:\/\/leregardlibre.com\/en\/litterature\/99-francs-un-roman-plus-kunderien-quil-ny-parait\/'class='restricted_content_button'>Login<\/a><\/div>\n      <\/div>\n    <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>According to sociologist Michel Maffesoli, who spoke on the March 9 edition of \u00abFace \u00e0 l'info\u00bb, we find ourselves at the crossroads of two eras: a time of quantity may be returning to a time of quality. If so, perhaps the 21st century will be that of the novel, which alone is capable of expressing unquantifiable truths. In many ways, and perhaps surprisingly, 99 francs, Fr\u00e9d\u00e9ric Beigbeder's novel denouncing the tyranny of advertising, which inaugurates the trilogy featuring Octave Parango, can be read according to this very conception of the novel - that of Milan Kundera.<\/strong><\/p>\n<p> Read the article (subscribers)<\/p>\n<div class='restricted_content_fade'><\/div>\n<\/p><\/div>\n<style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }<\/p>\n<p>    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }<\/p>\n<p>    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }<\/p>\n<p>    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }<\/p>\n<p>    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }<\/p>\n<p>    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }<\/p>\n<\/style>\n<div class='restricted_content'>\n<h3 class='restricted_content_title'>This content is reserved for our subscribers.<\/h3>\n<div class='restricted_content_flex_row'>\n<div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n<div class='restricted_content_flex_column'>\n<div class='restricted_content_text'>If you have an account, log in. If not, check out our different subscription plans and create an account starting at CHF 2.50 for the first month.<\/div>\n<div class='restricted_content_buttons'>\n          <a href='\/en\/subscription\/' class='restricted_content_button restricted_content_primary_button'>See subscriptions<\/a><a 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