{"id":44035,"date":"2021-12-10T06:00:00","date_gmt":"2021-12-10T05:00:00","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=44035"},"modified":"2023-06-04T16:50:46","modified_gmt":"2023-06-04T14:50:46","slug":"van-gogh-mis-au-service-du-marketing-de-lexperience","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/en\/visual-arts\/contemporary-art\/van-gogh-mis-au-service-du-marketing-de-lexperience\/","title":{"rendered":"Van Gogh at the service of experience marketing"},"content":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>Van Gogh is one of those artists whose work and life fascinate all audiences. Unknown during his lifetime, his success was dazzling after his death, and his genius was widely recognized, establishing him as one of the greatest artists of all time. Today, it's the turn of immersive multimedia exhibitions to use the work and myth of the cursed artist to sell us sensationalism: welcome to experience marketing.<\/strong><\/p>\n\n\n\n Read the long-format article (subscribers)\n    <div class='restricted_content_fade'><\/div>\n    <\/div>\n  <style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }\n\n    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }\n    \n    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }\n\n\n    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }\n\n    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }\n\n    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }\n\n  \n  <\/style>\n  <div class='restricted_content'>\n    <h3 class='restricted_content_title'>This content is reserved for our subscribers.<\/h3>\n    <div class='restricted_content_flex_row'>\n      <div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n      <div class='restricted_content_flex_column'>\n        <div class='restricted_content_text'>If you have an account, please log in. Otherwise, discover our different subscription packages and create an account from CHF 2.50 for the first month.<\/div>\n        <div class='restricted_content_buttons'>\n          <a href='\/en\/subscription\/' class='restricted_content_button restricted_content_primary_button'>See subscriptions<\/a><a href='\/en\/my-account\/?redirect_to=https:\/\/leregardlibre.com\/en\/visual-arts\/contemporary-art\/van-gogh-mis-au-service-du-marketing-de-lexperience\/'class='restricted_content_button'>Login<\/a><\/div>\n      <\/div>\n    <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>Van Gogh is one of those artists whose work and life fascinate all audiences. Unknown during his lifetime, his success was dazzling after his death, and his genius was widely recognized, establishing him as one of the greatest artists of all time. Today, it's the turn of immersive multimedia exhibitions to use the work and myth of the cursed artist to sell us sensationalism: welcome to experience marketing.<\/strong><\/p>\n<p> Read the long-format article (subscribers)<\/p>\n<div class='restricted_content_fade'><\/div>\n<\/p><\/div>\n<style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }<\/p>\n<p>    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }<\/p>\n<p>    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }<\/p>\n<p>    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }<\/p>\n<p>    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }<\/p>\n<p>    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }<\/p>\n<\/style>\n<div class='restricted_content'>\n<h3 class='restricted_content_title'>This content is reserved for our subscribers.<\/h3>\n<div class='restricted_content_flex_row'>\n<div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n<div class='restricted_content_flex_column'>\n<div class='restricted_content_text'>If you have an account, please log in. Otherwise, discover our different subscription packages and create an account from CHF 2.50 for the first month.<\/div>\n<div class='restricted_content_buttons'>\n          <a href='\/en\/subscription\/' class='restricted_content_button restricted_content_primary_button'>See subscriptions<\/a><a href='\/en\/my-account\/?redirect_to=https:\/\/leregardlibre.com\/en\/visual-arts\/contemporary-art\/van-gogh-mis-au-service-du-marketing-de-lexperience\/'class='restricted_content_button'>Login<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"author":108,"featured_media":44086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[644357138],"tags":[644356782,644355767,216155],"class_list":["post-44035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-contemporain","tag-art-contemporain","tag-marketing","tag-van-gogh","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Van Gogh mis au service du marketing de l\u2019exp\u00e9rience<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leregardlibre.com\/en\/visual-arts\/contemporary-art\/van-gogh-mis-au-service-du-marketing-de-lexperience\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Van Gogh mis au service du marketing de l\u2019exp\u00e9rience\" \/>\n<meta property=\"og:description\" content=\"Van Gogh fait partie des artistes dont l\u2019\u0153uvre et la vie fascinent tous les publics. Inconnu de son vivant, son succ\u00e8s a pourtant \u00e9t\u00e9 fulgurant apr\u00e8s sa mort et son g\u00e9nie a \u00e9t\u00e9 reconnu \u00e0 large \u00e9chelle, le pla\u00e7ant comme l\u2019un des plus grands artistes de tous les temps. Aujourd\u2019hui, c\u2019est au tour des expositions immersives multim\u00e9dia d\u2019utiliser l\u2019\u0153uvre et le mythe de l\u2019artiste maudit, pour nous vendre du sensationnel: bienvenue dans le marketing de l\u2019exp\u00e9rience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leregardlibre.com\/en\/visual-arts\/contemporary-art\/van-gogh-mis-au-service-du-marketing-de-lexperience\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Regard Libre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leregardlibre\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-10T05:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-04T14:50:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2021\/12\/2-\u00a9-Van-Gogh-Alive-The-experience-Beaulieu-Lausanne-2021.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta 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