{"id":512093,"date":"2022-09-09T06:00:00","date_gmt":"2022-09-09T04:00:00","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=512093"},"modified":"2022-09-08T22:22:31","modified_gmt":"2022-09-08T20:22:31","slug":"from-moon-shoes-to-spikes-how-nike-conquered-oregon","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/en\/history\/from-moon-shoes-to-spikes-how-nike-conquered-oregon\/","title":{"rendered":"From Moon Shoes to Spikes, how Nike conquered Oregon"},"content":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>In 1962, Phil Knight, a former Mile specialist, dreamed of developing a shoe prototype that would enable him to run faster and better. He discovered two things. The first was that, at the time, the market leaders were all manufactured in Japan. The second was that his former trainer Bill Bowerman - well known in Oregon - shared the same dream. So, when Knight teamed up with Bowerman and managed to convince a major Japanese brand to resell a piece from their collection in the USA, the beginnings of a crazy story were set in motion. At the time, Nike had yet to be born, but the running shoe industry was about to undergo a major upheaval.<\/strong><\/p>\n\n\n\n Read more (subscribers)\n    <div class='restricted_content_fade'><\/div>\n    <\/div>\n  <style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }\n\n    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }\n    \n    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }\n\n\n    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }\n\n    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }\n\n    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }\n\n  \n  <\/style>\n  <div class='restricted_content'>\n    <h3 class='restricted_content_title'>This content is reserved for our subscribers.<\/h3>\n    <div class='restricted_content_flex_row'>\n      <div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n      <div class='restricted_content_flex_column'>\n        <div class='restricted_content_text'>If you have an account, please log in. Otherwise, discover our different subscription packages and create an account from CHF 2.50 for the first month.<\/div>\n        <div class='restricted_content_buttons'>\n          <a href='\/en\/subscription\/' class='restricted_content_button restricted_content_primary_button'>See subscriptions<\/a><a href='\/en\/my-account\/?redirect_to=https:\/\/leregardlibre.com\/en\/history\/from-moon-shoes-to-spikes-how-nike-conquered-oregon\/'class='restricted_content_button'>Login<\/a><\/div>\n      <\/div>\n    <\/div>\n  <\/div>","protected":false},"excerpt":{"rendered":"<div class='content_excerpt'>\n<p class=\"has-drop-cap\"><strong>In 1962, Phil Knight, a former Mile specialist, dreamed of developing a shoe prototype that would enable him to run faster and better. He discovered two things. The first was that, at the time, the market leaders were all manufactured in Japan. The second was that his former trainer Bill Bowerman - well known in Oregon - shared the same dream. So, when Knight teamed up with Bowerman and managed to convince a major Japanese brand to resell a piece from their collection in the USA, the beginnings of a crazy story were set in motion. At the time, Nike had yet to be born, but the running shoe industry was about to undergo a major upheaval.<\/strong><\/p>\n<p> Read more (subscribers)<\/p>\n<div class='restricted_content_fade'><\/div>\n<\/p><\/div>\n<style>\n    .content_excerpt{\n      position: relative;\n    }\n    .content_excerpt .restricted_content_fade{\n      position: absolute;\n      bottom: 0;\n      left: 0;\n      right: 0;\n      height: 75px;\n\t  margin-bottom: 0px;\n      background-image: linear-gradient(#ffffff2e, white);\n    }<\/p>\n<p>    .restricted_content{\n      margin-top: 30px;\n      border: solid #dddddd 1px;\n      border-radius: 7px;\n      padding: 30px;\n    }<\/p>\n<p>    .restricted_content .restricted_content_title{\n      font-size: 22px;\n      font-weight: 600;\n    }\n    .restricted_content .restricted_content_flex_row{\n      display: flex;\n      flex-direction: row;\n    }\n    .restricted_content .restricted_content_image_container{\n      flex: 3;\n    }\n    .restricted_content .restricted_content_flex_column{\n      flex: 4;\n      display: flex;\n      flex-direction: column;\n      margin-left: 40px;\n      justify-content: center;\n    }<\/p>\n<p>    .restricted_content_buttons{\n      display: flex;\n      flex-direction: column;\n      width: min-content;\n    }\n    .restricted_content_button{\n      background-color: #f2f2f2;\n      text-transform: uppercase;\n      font-weight: 600;\n      padding: 8px 40px;\n      text-align: center;\n      font-size: 13px;\n      margin-top: 10px;\n      width: max-content;\n      width: 100%;\n      white-space: nowrap;\n    }\n    .restricted_content_button:hover {\n      background-color: #111111;\n      color: white;\n      text-decoration: none !important;\n    }<\/p>\n<p>    .restricted_content_primary_button{\n      background-color: #1F2A68 !important;\n      color: white !important;\n    }\n    .restricted_content_primary_button:hover {\n      background-color: #111111;\n    }<\/p>\n<p>    .restricted_content_text{\n      margin-bottom: 10px;\n      line-height: 1.2;\n      font-weight: 500;\n      font-size: 16px;\n    }<\/p>\n<\/style>\n<div class='restricted_content'>\n<h3 class='restricted_content_title'>This content is reserved for our subscribers.<\/h3>\n<div class='restricted_content_flex_row'>\n<div class='restricted_content_image_container'>\n        <img class='restricted_content_image' src='\/wp-content\/uploads\/2025\/08\/abo_physique.png' \/>\n      <\/div>\n<div class='restricted_content_flex_column'>\n<div class='restricted_content_text'>If you have an account, please log in. Otherwise, discover our different subscription packages and create an account from CHF 2.50 for the first month.<\/div>\n<div class='restricted_content_buttons'>\n          <a href='\/en\/subscription\/' class='restricted_content_button restricted_content_primary_button'>See subscriptions<\/a><a href='\/en\/my-account\/?redirect_to=https:\/\/leregardlibre.com\/en\/history\/from-moon-shoes-to-spikes-how-nike-conquered-oregon\/'class='restricted_content_button'>Login<\/a><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>","protected":false},"author":58,"featured_media":512097,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[27785],"tags":[644358089,644343331,699,644358088,644358090],"class_list":["post-512093","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histoire","tag-chaussures","tag-course","tag-etats-unis","tag-nike","tag-reportage","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Des Moon Shoes aux Spikes, comment Nike a conquis 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