{"id":513376,"date":"2022-10-31T06:00:00","date_gmt":"2022-10-31T05:00:00","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=513376"},"modified":"2024-01-21T16:40:10","modified_gmt":"2024-01-21T15:40:10","slug":"old-white-men-the-troublesome-race-according-to-migros","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/en\/company\/old-white-men-the-troublesome-race-according-to-migros\/","title":{"rendered":"Old white men\u00ab, the troublesome race according to Migros"},"content":{"rendered":"

The orange giant dumps the old white male at the woke dump. Ungrateful and not smart.<\/strong><\/p>\n\n\n\n\n\n\n\n

What is Migros playing at? A silly and dangerous game. These are our colleagues from Blick<\/em><\/a> that tell us so. In a video-format commercial, the Swiss retail giant has a teenage girl say, \u00abIt's nice that there are also pretty female figurines... not just old white guys.\u00bb We're talking here about a simulation game called Tipp-Kick-Mania, which lets you put together your own soccer team from a selection of figurines. The clip promoting this game is no longer online, but it has caused quite a stir.<\/p>\n\n\n\n\n\n\n\n

A 54-year-old Migros customer, who we're told is white, felt that the ad denigrating \u00abold white men\u00bb was inappropriate. He has lodged a complaint with the Swiss Fairness Commission, which assesses advertising content.<\/p>\n\n\n\n

Racism in the name of inclusion<\/strong><\/h3>\n\n\n\n

This customer didn't do so, but he could have taken his case to the Federal Commission against Racism (CFR). Indeed, since when has it been forbidden to promote a product to the detriment of a group characterized by its real or supposed racial affiliation? Since at least the end of the Second World War, for reasons we all know. And since we no longer say \u00abnigger head\u00bb, and that's fine, but \u00abchoco head\u00bb.<\/p>\n\n\n\n

Racism in the name of inclusion. Seen from a universalist perspective, this is the major contradiction of the wokism<\/a>, this ideology<\/a> which intends to wipe the slate clean of the past in favor of a new being. In every way, wokism resembles a cultural revolution, with the particularity that it is supported by a significant part of the market economy, which has a vested interest in it - for the time being, things being reversible.<\/p>\n\n\n\n

The \u00abold white man\u00bb, the new useless<\/strong><\/h3>\n\n\n\n

Like any cultural revolution, Wokism needs a scapegoat. Under Mao, in China, it was the intellectuals, the useless. With Migros, it's the \u00abold white man\u00bb, a kind of useless person too, at least in the promotion of this game (you learn the new social rules by playing).<\/p>\n\n\n\n