{"id":514416,"date":"2022-12-07T06:00:00","date_gmt":"2022-12-07T05:00:00","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=514416"},"modified":"2025-12-04T22:23:09","modified_gmt":"2025-12-04T21:23:09","slug":"mad-heidi","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/en\/cinema\/films\/mad-heidi\/","title":{"rendered":"\u00abMad Heidi\u00bb: Swiss irreverence"},"content":{"rendered":"<p class=\"has-drop-cap\"><strong>The first self-proclaimed Swissploitation film not suitable for the lactose-intolerant, <em>Mad Heidi<\/em>, sprays our screens with hemoglobin. Far from perfect, this film, financed by a B-movie loving public, can be applauded for simply existing.<\/strong><\/p>\n\n\n\n<!--more Lire la critique (En libre acc\u00e8s)-->\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"MAD HEIDI Official Trailer | Swissploitation Action Horror Comedy\" width=\"1000\" height=\"563\" src=\"https:\/\/www.youtube.com\/embed\/tjGIWcOrq-I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption><em>Mad Heidi<\/em> Swissploitation Films<\/figcaption><\/figure>\n\n\n\n<p>How strange it is to walk into a Swiss auditorium projecting <em>Mad Heidi<\/em>! A few minutes before the film, we find young and old, amateurs and cinephiles, couples, groups of bearded friends and one or two people with empty seats, and above all, groups who abandoned the hall, too wise and bourgeois, a long time ago. Some leave the room during the screening, others celebrate their brief appearance with a cheer: they're the star for a second, then return to the anonymity of the dark room. It's no longer possible to say that <em>Mad Heidi<\/em> is reserved for a niche audience. The incongruity of the show manages to mobilize a new audience, mingling with the cinephile accustomed to curiosities of the genre. But what does this one have to offer?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Going beyond the myth<\/h3>\n\n\n\n<p>Heidi (Alice Lucy) lives with her grandfather (David Schofield) in the carefree Alpine countryside, where the grass is always green and the goats look after themselves. The day Peter the goatherd (Kel Matsena) is killed, Heidi realizes that she must speak out against the tyranny of the Swiss nation's dreaded president Meili (Casper Van Dien). Based on this premise, the film is more zany than parodic. It is clever enough to use the Heidi myth as an inspiration, which it quickly hijacks.<\/p>\n\n\n\n<p>The same goes for the \u00abSwiss\u00bb references from \u00abSwissploitation\u00bb, which punctuate the film with a bonhomie and coarseness that's a pleasure to see on a cinema screen, but which aren't alone in fulfilling the comic function as one might have feared. The film doesn't rely solely on its signature style, and gladly loses itself in its burlesque staging ideas.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi.jpg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"429\" src=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-1024x429.jpg\" alt=\"\" class=\"wp-image-514418\" srcset=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-1024x429.jpg 1024w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-300x126.jpg 300w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-150x63.jpg 150w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-768x322.jpg 768w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-1536x644.jpg 1536w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-1920x804.jpg 1920w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-1170x490.jpg 1170w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-585x245.jpg 585w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi-600x251.jpg 600w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/mad-heidi_1--swissploitation-films-mad-heidi.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption><em>Mad Heidi<\/em> Swissploitation Films<\/figcaption><\/figure>\n\n\n\n<p>However, there is a myth <em>Mad Heidi<\/em> fails to emancipate itself: that of the hero with a thousand and one faces. In its attempt to tell the story of the origins of this version of Heidi, the film gets bogged down in the simplest, most classic narrative possible, which is damaging to the novelty it claims. In particular, this structure leads to a far too long section in which Heidi is locked up and merely subjected to a few chaste brutalities. This is followed by a laborious quest for freedom until the liberating escape that finally allows Heidi to become a thousand and one faces, yet another copy of every revenge story since Nemesis. In 2022, we'd have liked to see a more independent heroine.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Trusting your audience<\/h3>\n\n\n\n<p>After more than a century of cinema, why bother explaining your characters' motivations to the public, especially when they all look the same? Remember the <em>The Count of Monte Cristo <\/em>where the adaptation starring G\u00e9rard Depardieu avoided arrest and imprisonment, leaving us to enjoy the pleasure of vengeance. It made a third of the greatest revenge epic disappear without remorse. Back then, betrayal could only be good. <em>Mad Heidi <\/em>would have deserved the same treatment. Relentless revenge explained in a few lines. <em>Mad Heidi<\/em> could have trusted its audience and avoided reminding us of the validity of Heidi's motivations in opposing crass totalitarianism.<\/p>\n\n\n\n<p>This confidence comes from seeing Heidi take up her halberd and slice off limbs without having to justify it with half a film, and also from not underlining the slightest directorial idea with insistent close-ups or distracting sound effects. We're here to see the spectacle of hemoglobin pouring down our mountain streams.<\/p>\n\n\n\n<form method=\"post\" action=\"https:\/\/newsletter.infomaniak.com\/external\/submit\" class=\"inf-form\" target=\"_blank\"><input type=\"email\" name=\"email\" style=\"display:none\"><input type=\"hidden\" name=\"key\" value=\"eyJpdiI6IlZXRVJGMlRGQUU2alNqUE81bitIUk5adnNVa0c4MllFTStzOHdHT1FQZ3c9IiwidmFsdWUiOiJIYzhwMUVCK1pTNnlhY3MyMmhuZlhReWJqemEwNk93blMxTjFHc0s2VHZrPSIsIm1hYyI6ImVhYTQ5N2I1M2NiYWE4NzBmNjk2NzgzYjliM2Y5NmYzM2E2ZmU3NGQxNTU1ZDFkMTU1MzY5NTdjYjE3ZTJmNTUifQ==\"><input type=\"hidden\" name=\"webform_id\" value=\"7291\"><style> .inf-main_3000311ca56a1cb93397bc676c0b7fff{ background-color:#f5f5f5;\npadding:25px 20px; margin:25px auto; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-content { margin-top:13px;} .inf-main_3000311ca56a1cb93397bc676c0b7fff h4, .inf-main_3000311ca56a1cb93397bc676c0b7fff span, .infmain_\n3000311ca56a1cb93397bc676c0b7fff label, .inf-main_3000311ca56a1cb93397bc676c0b7fff input, .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-submit, .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-success p a { color:#555555;\nfont-size:14px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff h4{ font-size:18px; margin:0px 0px 13px 0px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff h4, .inf-main_3000311ca56a1cb93397bc676c0b7fff label{ font-weight:bold; } .infmain_\n3000311ca56a1cb93397bc676c0b7fff .inf-input { margin-bottom:7px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff label { display:block;} .inf-main_3000311ca56a1cb93397bc676c0b7fff input{ height:35px; color:#999999; border: 1px solid\n#E9E9E9; border:none; padding-left:7px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-input.inf-error label, .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-input.inf-error span.inf-message{ color: #cc0033; } .infmain_\n3000311ca56a1cb93397bc676c0b7fff .inf-input.inf-error input{ border: 1px solid #cc0033; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-input input { width:100%;} .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-input.inf-error\nspan.inf-message { display: block; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-submit { text-align:right;} .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-submit input{ background-color:#777777; color:#ffffff; border:none; font-weight:\nnormal; height:auto; padding:7px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-submit input.disabled{ opacity: 0.4; } .inf-btn { color: rgb(85, 85, 85); border: medium none; font-weight: normal; height: auto; padding: 7px; display: inlineblock;\nbackground-color: white; box-shadow: 0px 1px 1px rgba(0, 0, 0, 0.24); border-radius: 2px; line-height: 1em; } .inf-rgpd { margin:25px 0px 15px 0px; color:#555555; } <\/style> <div class=\"inf-main_3000311ca56a1cb93397bc676c0b7fff\">\n<h4>NEWSLETTER DU REGARD LIBRE<\/h4> <span>Receive our articles every Sunday.<\/span> <div class=\"inf-success\" style=\"display:none\"> <h4>Your subscription to our weekly newsletter has been successfully registered!<\/h4>\n<p> <a href=\"#\" class=\"inf-btn\">\u00ab<\/a> <\/p> <\/div> <div class=\"inf-content\"> <div class=\"inf-input inf-input-text\"> <input type=\"text\" name=\"inf[1]\" data-inf-meta=\"1\" data-inf-error=\"Merci de renseigner une adresse email\" required=\"required\" placeholder=\"Email\"> <\/div> <div class=\"inf-submit\"> <input type=\"submit\" name=\"\" value=\"Sign up\"> <\/div> <\/div> <\/div> <\/form>\n\n\n\n<p>But most of the time, <em>Mad Heidi <\/em>is aware of its limitations. As evidenced by the consequent number of false connections, gratuitously disturbing scenes, and easy storytelling, all these shortcomings are the qualities of <em>Mad Heidi <\/em>because that's where the film gets to the heart of the matter. It's here, too, that we see it for what it really is: a film made by enthusiasts, with the support of an audience happy to give birth to this hijacking of a myth, and which, while failing to revolutionize the genre, has fun like a brat muttering a few forbidden swear words at a family fondue while winking at his younger siblings.<\/p>\n\n\n\n<p>A film that joins the literary collection <em>Alpine Gore<\/em> at its most explosive. It's as if today's city dwellers, still drawn to the pastoral utopia but hampered by the imperatives of the times, were taking their revenge by flooding the Alps with abject humor. And its successful crowdfunding testifies to the importance of such outlets today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1.jpg\"><img decoding=\"async\" width=\"731\" height=\"1024\" src=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-731x1024.jpg\" alt=\"\" class=\"wp-image-514420\" srcset=\"https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-731x1024.jpg 731w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-214x300.jpg 214w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-107x150.jpg 107w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-768x1075.jpg 768w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-1097x1536.jpg 1097w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-1463x2048.jpg 1463w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-1920x2688.jpg 1920w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-1170x1638.jpg 1170w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-585x819.jpg 585w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-300x420.jpg 300w, https:\/\/leregardlibre.com\/wp-content\/uploads\/2022\/12\/affiche_mad-heidi1-600x840.jpg 600w\" sizes=\"(max-width: 731px) 100vw, 731px\" \/><\/a><figcaption><em>Mad Heidi<\/em> Swissploitation Films<\/figcaption><\/figure>\n\n\n\n<p><em>Write to the author: <a href=\"mailto:jordi.gabioud@leregardlibre.com\" target=\"_blank\" rel=\"noreferrer noopener\">jordi.gabioud@leregardlibre.com<\/a><\/em><\/p>\n\n\n\n<p><em>Mad Heidi<\/em> Swissploitation Films<\/p>\n\n\n\n<p><strong>You've just read an open-access article.&nbsp;<\/strong>Debates, analysis, cultural news:&nbsp;<a href=\"https:\/\/leregardlibre.com\/en\/subscription\/\">subscribe<\/a>&nbsp;to support us and get access to all our content!<br><\/p>","protected":false},"excerpt":{"rendered":"<p>Mad Heidi\u00ab, the first self-proclaimed Swissploitation film not suitable for the lactose-intolerant, sprays our screens with hemoglobin. Far from perfect, this film, financed by a B-movie loving public, can be applauded for simply existing.<\/p>","protected":false},"author":330,"featured_media":514417,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[644355829],"tags":[96874,10521245,644341146],"class_list":["post-514416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-films","tag-burlesque","tag-cinema-suisse","tag-critiques-cinema"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v26.9) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>\u00abMad Heidi\u00bb: l\u2019irr\u00e9v\u00e9rence \u00e0 la Suisse<\/title>\n<meta name=\"description\" content=\"Le premier film autoproclam\u00e9 de Swissploitation d\u00e9conseill\u00e9 aux intol\u00e9rants au lactose, \u00abMad Heidi\u00bb, asperge nos \u00e9crans d\u2019h\u00e9moglobine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leregardlibre.com\/en\/cinema\/films\/mad-heidi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00abMad Heidi\u00bb: l\u2019irr\u00e9v\u00e9rence \u00e0 la Suisse\" \/>\n<meta property=\"og:description\" content=\"Le premier film autoproclam\u00e9 de Swissploitation d\u00e9conseill\u00e9 aux intol\u00e9rants au lactose, \u00abMad Heidi\u00bb, asperge nos \u00e9crans d\u2019h\u00e9moglobine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leregardlibre.com\/en\/cinema\/films\/mad-heidi\/\" \/>\n<meta property=\"og:site_name\" content=\"Le Regard Libre\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/leregardlibre\/\" \/>\n<meta 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