{"id":533458,"date":"2026-10-02T07:30:00","date_gmt":"2026-10-02T05:30:00","guid":{"rendered":"https:\/\/leregardlibre.com\/?p=533458"},"modified":"2026-10-02T08:20:57","modified_gmt":"2026-10-02T06:20:57","slug":"ia-pensee-internet","status":"publish","type":"post","link":"https:\/\/leregardlibre.com\/en\/societe\/ia-pensee-internet\/","title":{"rendered":"Quand l&rsquo;IA appauvrit la pens\u00e9e sur internet"},"content":{"rendered":"\n<p class=\"has-drop-cap wp-block-paragraph\"><strong>En quelques ann\u00e9es, l&rsquo;intelligence artificielle (IA) a envahi le web au point de menacer la diversit\u00e9 m\u00eame des id\u00e9es qui y circulent. Un ph\u00e9nom\u00e8ne encore largement sous-estim\u00e9, dont les cons\u00e9quences intellectuelles pourraient \u00eatre durables.<\/strong><\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"wp-block-paragraph\">Depuis l\u2019av\u00e8nement de l\u2019IA, le web a entam\u00e9 une transformation de taille: le contenu qui y figure est de plus en plus le produit d\u2019acteurs algorithmiques que de cerveaux humains. Selon une \u00e9tude conjointe de l&rsquo;Imperial College London et de l&rsquo;universit\u00e9 de Stanford publi\u00e9e en avril 2026, plus d&rsquo;un tiers des sites internet \u00e9taient g\u00e9n\u00e9r\u00e9s ou assist\u00e9s par des IA en mai 2025. Fin 2022, ce chiffre \u00e9tait nul.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les flux des r\u00e9seaux sociaux sont \u00e9galement envahis de ce que les Anglo-Saxons ont baptis\u00e9 le <em>slop<\/em>: des contenus algorithmiques produits \u00e0 la cha\u00eene pour capter l&rsquo;attention. La chercheuse am\u00e9ricaine Michelle Nie signale que le <em>slop<\/em> est pr\u00e9cis\u00e9ment con\u00e7u pour d\u00e9multiplier la puissance de l&rsquo;addiction num\u00e9rique \u2013 optimis\u00e9 non pour informer, mais pour retenir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Selon des donn\u00e9es issues des outils de d\u00e9tection Pangram et de l&rsquo;\u00e9diteur vid\u00e9o Kapwing, pr\u00e8s de 40% des longs formats sur LinkedIn, 30% des publications sur X et jusqu&rsquo;\u00e0 60% des vid\u00e9os TikTok rel\u00e8veraient de cette cat\u00e9gorie. Ces chiffres, issus d&rsquo;acteurs priv\u00e9s plut\u00f4t que de laboratoires acad\u00e9miques, doivent \u00eatre lus avec prudence, mais ils donnent n\u00e9anmoins une id\u00e9e de l&rsquo;ampleur d&rsquo;un ph\u00e9nom\u00e8ne encore largement opaque.\u00a0<\/p>\n\n\n\n<h2 id=\"h-l-ia-nouveau-pedagogue\" class=\"wp-block-heading\"><strong>L&rsquo;IA, nouveau p\u00e9dagogue<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le succ\u00e8s de l&rsquo;IA sur internet tient \u00e0 un avantage structurel: elle r\u00e9sout un probl\u00e8me fondamental du web, \u00e0 savoir le gouffre entre l&rsquo;accessibilit\u00e9 de l&rsquo;information et son exploitabilit\u00e9. Il est facile de trouver un contenu, il peut \u00eatre difficile de le comprendre. L&rsquo;IA joue ici le r\u00f4le de p\u00e9dagogue et de tuteur: elle analyse, d\u00e9finit, structure ce qui \u00e9tait auparavant inexploitable sans effort significatif. Ce faisant, elle pourrait \u00e9vincer \u00e0 terme les sources qui assuraient jusqu&rsquo;ici cette fonction: encyclop\u00e9dies en ligne, forums sp\u00e9cialis\u00e9s, groupes de presse.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Entre 2024 et 2025, le trafic de Wikip\u00e9dia a recul\u00e9 de 8% selon la <em>Wikimedia Foundation<\/em>, une \u00e9volution consid\u00e9rable pour l&rsquo;un des sites les plus consult\u00e9s au monde. L&rsquo;incitation \u00e0 produire du contenu original, \u00e0 enrichir le web de connaissances nouvelles, s&rsquo;en trouve s\u00e9rieusement menac\u00e9e.<\/p>\n\n\n\n<h2 id=\"h-uniformisation-des-contenus\" class=\"wp-block-heading\"><strong>Uniformisation des contenus<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Il serait n\u00e9anmoins inexact de r\u00e9duire ce ph\u00e9nom\u00e8ne \u00e0 une invasion de fausses informations. L&rsquo;\u00e9tude de l&rsquo;Imperial College London et de Stanford le confirme: les contenus g\u00e9n\u00e9r\u00e9s par IA ne propagent pas davantage de fausses nouvelles que ceux produits par des humains. Les IA parviennent m\u00eame \u00e0 reproduire une certaine vari\u00e9t\u00e9 stylistique.<\/p>\n\n\n\n<form method=\"post\" action=\"https:\/\/newsletter.infomaniak.com\/external\/submit\" class=\"inf-form\" target=\"_blank\"><input type=\"email\" name=\"email\" style=\"display:none\" \/><input type=\"hidden\" name=\"key\"\nvalue=\"eyJpdiI6IlZXRVJGMlRGQUU2alNqUE81bitIUk5adnNVa0c4MllFTStzOHdHT1FQZ3c9IiwidmFsdWUiOiJIYzhwMUVCK1pTNnlhY3MyMmhuZlhReWJqemEwNk93blMxTjFHc0s2VHZrPSIsIm1hYyI6ImVhYTQ5N2I1M2NiYWE4NzBm\nNjk2NzgzYjliM2Y5NmYzM2E2ZmU3NGQxNTU1ZDFkMTU1MzY5NTdjYjE3ZTJmNTUifQ==\"><input type=\"hidden\" name=\"webform_id\" value=\"7291\"><style> .inf-main_3000311ca56a1cb93397bc676c0b7fff{ background-color:#f5f5f5;\npadding:25px 20px; margin:25px auto; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-content { margin-top:13px;} .inf-main_3000311ca56a1cb93397bc676c0b7fff h4, .inf-main_3000311ca56a1cb93397bc676c0b7fff span, .inf-\nmain_3000311ca56a1cb93397bc676c0b7fff label, .inf-main_3000311ca56a1cb93397bc676c0b7fff input, .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-submit, .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-success p a { color:#555555; font-\nsize:14px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff h4{ font-size:18px; margin:0px 0px 13px 0px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff h4, .inf-main_3000311ca56a1cb93397bc676c0b7fff label{ font-weight:bold; } .inf-\nmain_3000311ca56a1cb93397bc676c0b7fff .inf-input { margin-bottom:7px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff label { display:block;} .inf-main_3000311ca56a1cb93397bc676c0b7fff input{ height:35px; color:#999999; border: 1px solid\n#E9E9E9; border:none; padding-left:7px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-input.inf-error label, .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-input.inf-error span.inf-message{ color: #cc0033; } .inf-\nmain_3000311ca56a1cb93397bc676c0b7fff .inf-input.inf-error input{ border: 1px solid #cc0033; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-input input { width:100%;} .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-input.inf-error\nspan.inf-message { display: block; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-submit { text-align:right;} .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-submit input{ background-color:#777777; color:#ffffff; border:none; font-weight:\nnormal; height:auto; padding:7px; } .inf-main_3000311ca56a1cb93397bc676c0b7fff .inf-submit input.disabled{ opacity: 0.4; } .inf-btn { color: rgb(85, 85, 85); border: medium none; font-weight: normal; height: auto; padding: 7px; display: inline-block;\nbackground-color: white; box-shadow: 0px 1px 1px rgba(0, 0, 0, 0.24); border-radius: 2px; line-height: 1em; } .inf-rgpd { margin:25px 0px 15px 0px; color:#555555; } <\/style> <div class=\"inf-main_3000311ca56a1cb93397bc676c0b7fff\">\n<h4>NEWSLETTER DU REGARD LIBRE<\/h4> <span>Recevez nos articles chaque dimanche.<\/span> <div class=\"inf-success\" style=\"display:none\"> <h4>Votre inscription \u00e0 notre infolettre hebdomadaire a \u00e9t\u00e9 enregistr\u00e9e avec succ\u00e8s !<\/h4> <p>\n<a href=\"#\" class=\"inf-btn\">&laquo;<\/a> <\/p> <\/div> <div class=\"inf-content\"> <div class=\"inf-input inf-input-text\"> <input type=\"text\" name=\"inf[1]\" data-inf-meta = \"1\" data-inf-error = \"Merci de renseigner une adresse email\" required=\"required\"\nplaceholder=\"Email\" > <\/div> <div class=\"inf-submit\"> <input type=\"submit\" name=\"\" value=\"S\u2019inscrire\"> <\/div> <\/div> <\/div> <\/form>\n\n\n\n<p class=\"wp-block-paragraph\">L\u00e0 o\u00f9 le b\u00e2t blesse, c&rsquo;est ailleurs: ces contenus pr\u00e9sentent une similarit\u00e9 entre eux sup\u00e9rieure de 33% \u00e0 ce que produisent les humains, assortie d&rsquo;un optimisme syst\u00e9matique qui les d\u00e9connecte souvent de la r\u00e9alit\u00e9 per\u00e7ue par les lecteurs. Ce que l&rsquo;IA g\u00e9n\u00e8re n&rsquo;est pas fondamentalement plus faux, c&rsquo;est structurellement moins original, moins susceptible de porter la pens\u00e9e vers ses marges.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L&rsquo;\u00e9conomiste autrichien Karl Polanyi affirme dans <em>La Grande Transformation<\/em> que \u00able droit \u00e0 la non-conformit\u00e9 serait assur\u00e9 comme la marque d&rsquo;une soci\u00e9t\u00e9 libre\u00bb. L&rsquo;h\u00e9g\u00e9monie de l&rsquo;IA sur internet semble fragiliser les conditions m\u00eames de cette non-conformit\u00e9. A mesure que les contenus s\u2019uniformisent, la pens\u00e9e en ligne devient moins propice \u00e0 l\u2019\u00e9mergence d\u2019id\u00e9es nouvelles, changeantes et d\u00e9stabilisantes, qui sont pourtant au c\u0153ur de la vie intellectuelle et politique. Celle-ci ne peut se r\u00e9sumer \u00e0 la simple perp\u00e9tuation de ce qui existe d\u00e9j\u00e0.<\/p>\n\n\n\n<h2 id=\"h-un-internet-a-deux-vitesses\" class=\"wp-block-heading\"><strong>Un internet \u00e0 deux vitesses<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Face \u00e0 cette g\u00e9n\u00e9ralisation de l\u2019IA, une partie d&rsquo;internet se barricade. M\u00e9dias, blogs, auteurs \u2013 notamment sur <em>Substack<\/em> \u2013 placent leurs contenus derri\u00e8re des abonnements pour soustraire leurs textes \u00e0 l&rsquo;aspiration des IA et pr\u00e9server leurs revenus. Cette strat\u00e9gie est l&rsquo;un des rares moyens de r\u00e9sistance \u00e0 la disposition des producteurs de contenus humains dans un monde o\u00f9 l&rsquo;IA tend vers une position monopolistique. Internet se fragmente alors en deux espaces: un web ouvert, auto-aliment\u00e9 par des productions algorithmiques, et un web payant, o\u00f9 la pens\u00e9e singuli\u00e8re et incarn\u00e9e devient un bien rare.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le risque est celui d&rsquo;un cercle vicieux: entra\u00een\u00e9es sur un web qu&rsquo;elles ont elles-m\u00eames homog\u00e9n\u00e9is\u00e9, les IA produiront des r\u00e9ponses de moins en moins riches, reflet d&rsquo;un espace informationnel qui se vide progressivement de sa substance. Un espace num\u00e9rique de plus en plus pauvre intellectuellement semble ainsi \u00e9merger, o\u00f9 la pens\u00e9e singuli\u00e8re aura toujours plus de mal \u00e0 trouver sa place.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Ecrivain et philosophe de formation, <\/em><strong><em>Baptiste&nbsp;Detombe<\/em><\/strong><em> est le fondateur du m\u00e9dia r\u00e9publicain <\/em>Gavroche<em>. Chaque mois, il pose un regard critique sur les transformations technologiques et anthropologiques de l\u2019\u00e9poque.<\/em><\/p>\n\n\n\n<h6 id=\"h-vous-venez-de-lire-un-contenu-en-libre-acces-et-publie-dans-notre-edition-papier-le-regard-libre-n-129-debats-analyses-actualites-culturelles-abonnez-vous-a-notre-media-de-reflexion-pour-nous-soutenir-et-avoir-acces-a-tous-nos-contenus\" class=\"wp-block-heading\">Vous venez de lire un contenu en libre acc\u00e8s et publi\u00e9 dans notre \u00e9dition papier (<a href=\"https:\/\/leregardlibre.com\/cpt-editions\/le-regard-libre-129-information\/\" data-type=\"link\" data-id=\"https:\/\/leregardlibre.com\/cpt-editions\/le-regard-libre-129-information\/\"><em>Le Regard Libre\u00a0<\/em>N\u00b0129<\/a>). D\u00e9bats, analyses, actualit\u00e9s culturelles:\u00a0<a href=\"https:\/\/leregardlibre.com\/abonnement\/\">abonnez-vous<\/a>\u00a0\u00e0 notre m\u00e9dia de r\u00e9flexion pour nous soutenir et avoir acc\u00e8s \u00e0 tous nos contenus.<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>En quelques ann\u00e9es, l&rsquo;intelligence artificielle (IA) a envahi le web au point de menacer la diversit\u00e9 m\u00eame des id\u00e9es qui y circulent. Un ph\u00e9nom\u00e8ne encore largement sous-estim\u00e9, dont les cons\u00e9quences intellectuelles pourraient \u00eatre durables.<\/p>","protected":false},"author":1932,"featured_media":533459,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8796],"tags":[9472,134004,22],"class_list":["post-533458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-societe","tag-analyses","tag-intelligence-artificielle","tag-internet"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Quand l&#039;IA appauvrit la pens\u00e9e sur internet<\/title>\n<meta name=\"description\" content=\"A mesure que l\u2019IA envahit internet, les contenus s\u2019uniformisent et la pens\u00e9e s\u2019appauvrit, mena\u00e7ant durablement la 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