Pascal Meyer: «Switzerland must not compromise on its identity» 

The founder of QoQa inaugurates our series of economic interviews devoted to the country's future. He describes the keys to his model and the burden of bureaucracy, and argues for greater support for entrepreneurs in the face of foreign competition.

Twenty years after creating the Vaud-based e-commerce platform QoQa, Pascal Meyer continues to claim authenticity as his compass. Community spirit, trust and honesty: these, he believes, are the driving forces behind a success story born at a time when e-commerce was still in its infancy. In his rose-tinted den in Bussigny, the entrepreneur talks about regulatory obstacles, the challenges of international competition and outlines his vision of a country that, by 2050, will have to combine innovation and solidarity.

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