«12 new rules for a life»: more personal development?

The University of Toronto psychology professor, the clinician, the youtuber with over four million subscribers, the speaker who attracted no less than half a million listeners to 160 venues in one year, and the author of the bestseller 12 Rules for Life: An Antidote to Chaos, recently published 12 New Rules for Life: Beyond Order. I'm talking about Jordan Peterson. What does this figure from the intellectual dark web bring to this sequel? And what can we say about his thinking, given that the overwhelming majority of the mainstream media misread his previous work as much as they criticized it with sophisms of all kinds?