Today, most companies need to sell as many of their products as possible to generate profits. In order to sell larger quantities, they then sell products with a limited lifespan, such as iPhones that stop working after a few years, or women's stockings that turn out to be made to tear quickly. Today's linear economy generates large quantities of waste, because of the incentives it creates to produce a great deal. Each Swiss citizen, in particular, produces over 700 kilos of waste per year. An alternative seems to be emerging: the circular economy.
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