Rediscovering the pioneering spirit of wine

Between family heritage and decisive innovations, Véronique Besson-Rouvinez retraces the rise of her estate and defends a less corseted viticulture. In the face of foreign competition and regulatory constraints, she calls for freeing energies.

From the transhumance of the great-grandfather to the management of a major wine group, the history of the Rouvinez family follows the profound changes in Swiss wine. Quality, innovation, sustainability: each generation has contributed to redefining the contours of the profession. Today, at a time of declining consumption, Véronique Besson-Rouvinez, the winemaker who heads the Valais-based group with her brothers Philippe and Frédéric, is calling for a change of direction. Less rigidity, more audacity: for the food science engineer in charge of wine production for Domaine Rouvinez and its many suppliers, the "new world" of winegrowing is the key to success.