«99 francs»: a novel more Kundersonian than it seems5 reading minutes

According to sociologist Michel Maffesoli, who spoke on the March 9 edition of «Face à l'info», we find ourselves at the crossroads of two eras: a time of quantity may be returning to a time of quality. If so, perhaps the 21st century will be that of the novel, which alone is capable of expressing unquantifiable truths. In many ways, and perhaps surprisingly, 99 francs, Frédéric Beigbeder's novel denouncing the tyranny of advertising, which inaugurates the trilogy featuring Octave Parango, can be read according to this very conception of the novel - that of Milan Kundera.

«What we are incapable of changing, we must at least describe.» Frédéric Beigbeder places his novel 99 francs under the authority of these words by Rainer Werner Fassbinder. Through the story of his double Octave Parango, the author ten