«99 francs»: a novel more Kundersonian than it seems

According to sociologist Michel Maffesoli, who spoke on the March 9 edition of «Face à l'info», we find ourselves at the crossroads of two eras: a time of quantity may be returning to a time of quality. If so, perhaps the 21st century will be that of the novel, which alone is capable of expressing unquantifiable truths. In many respects, and perhaps surprisingly, «99 francs», Frédéric Beigbeder's novel denouncing the tyranny of advertising and inaugurating the trilogy featuring Octave Parango, can be read according to this very conception of the novel - that of Milan Kundera.