Van Gogh at the service of experience marketing

Van Gogh is one of those artists whose work and life fascinate all audiences. Unknown during his lifetime, his success was dazzling after his death, and his genius was widely recognized, establishing him as one of the greatest artists of all time. Today, it's the turn of immersive multimedia exhibitions to use the work and myth of the cursed artist to sell us sensationalism: welcome to experience marketing.

«Van Gogh Alive: The Experience» is an immersive exhibition on view at the Beaulieu site in Lausanne through next February. After an impressive world tour through more than 70 cities, from Beijing to London, «the world’s most-visited exhibition» has drawn more than 8 million visitors since its debut.

An immersive multimedia exhibition that promises to awaken all your senses and take you on an «e