Les Brasseurs: behind the cliché, craft beers

The adventure of the chain The Brewers dates back to 1997. Starting out in Geneva, it is now expanding throughout French-speaking Switzerland. As proof, its latest establishment opened in 2015 in Sion. The canton of Fribourg and the Jura have yet to be fully established in French-speaking Switzerland. However, the artisanal aspect of this company sometimes escapes the passer-by. The beers are brewed on site, in full view of the customer. The entire process is carried out on site! The grandiloquent appearance of the establishments, the constant comings and goings and the deceptively international look of part of the menu no doubt explain this. A sort of disconnect between reality and the impression left.

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With its affordable prices and commitment to fostering a friendly atmosphere, Les Brasseurs is perfectly in line with the trend at the moment. The establishment’s unique layout, tailored to each location by canton, successfully balances and counteracts the false impression of a large corporation operating on an assembly-line basis. Located primarily in the centers of major cities in areas with heavy foot traffic, they are the perfect spot for a quick beer with a group of friends. In these lively areas, whether at lunchtime or in the evening, you’ll find a specialty you won’t find anywhere else.

Unlike other breweries we’ve visited, Les Brasseurs favors what are known as «top-fermenting» yeasts. Unlike bottom-fermenting yeasts, these produce beers with a strong, distinctive character. However, to appeal to the general public, the alcohol content is moderate. The beer menu features mostly classics. Finally, it’s worth noting that the “beers of the month” and specialty beers are a nice touch that could use even more bold, innovative offerings.

Write to the author : nicolas.jutzet@lereregardlibre.com