Between family heritage and decisive innovation, Véronique Besson-Rouvinez retraces the rise of her estate and defends a freer viticulture. In the face of foreign competition and regulatory constraints, she calls for the freeing of energies.
Faced with the return of protectionism, it's important to remember that there can be no prosperity without trade, competition and work. For liberals, the challenge is not to withdraw, but to forge new alliances with the world of tomorrow.
The founder of QoQa inaugurates our series of economic interviews devoted to the country's future. He describes the keys to his model and the burden of bureaucracy, and argues for greater support for entrepreneurs in the face of foreign competition.
Entrepreneurs see the world differently. A declaration of love to a minority that deserves protection, as seen through the eyes of a media professional.
Without crises, there would be no real progress, says Daniel Bloch, owner of chocolatier Camille Bloch. For him, success is partly a matter of luck.
Aurélien Demaurex embodies a singular path between ecology, entrepreneurship and politics. The co-founder of Ecorobotix shares his vision of an audacious country, and offers advice to those who want to put technological innovation at the service of the common good.
The myth of the fearless, unshakeable entrepreneur crumbles on closer inspection. What counts is not the volume of the voice or the pose, but restraint, humility and the ability to correct mistakes.
Everyone knows Elon Musk, but hardly anyone wants to be an entrepreneur. Yet entrepreneurship still holds a fascination, as our micro-trottles with young people in Lausanne and Zurich show.
In her column, American economist Deirdre McCloskey criticizes the illusion of the protective state and shows how the promise of security can undermine individual freedom.
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